In a recent annual report the chief executive officer of Kimberly-Clark outlined his plans as follows:
We have four reportable global business segments: Personal Care, Consumer Tissue, K-C Professional (“KCP”) and Health Care . . .
Key strategies for our segments include:
• We plan to grow our strong positions in Personal Care by leveraging our brands and providing innovations.
• For Consumer Tissue, we seek to bring differentiated, value-added innovations to grow and strengthen our brands while focusing on net realized revenue, improving mix and reducing costs.
• We plan to continue to shift our mix to faster-growing, higher-margin segments within KCP and Health Care, including safety and wiping in KCP and medical devices in Health Care. *
For each critical area identified by Kimberly-Clark, match the area with one or more of the concepts documented in the learning objectives for this chapter. Use every learning objective at least once. Explain how each concept highlighted in the learning objectives would help Kimberly-Clark with their critical area.